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Securely connect with millions of Amazon customers and personalize their experience

Social Connections

Login with Amazon is an easy and secure way for users to sign in using their existing Amazon account. Let customers log in to your site or app in just a few clicks using their Amazon accounts. Leverage a brand customers trust while getting data like name, email address, and zip code to build a more personalized experience. Make it easy for people to sign into your app with Amazon. When new users show up, they'd rather not spend time registering or having to remember a password. Let your customers login with an account they already know and trust. Login with Amazon brings access to over 200 million active engaged Amazon customers.


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Reduce registration friction

Customers prefer to register and login with credentials they already know. In a head-to-head test, Woot found that customers picked Login with Amazon twice as many times as any other identity provider.

Make Amazon's customers your customers

When you add Amazon Pay, millions of Amazon buyers can log in and pay on your website or mobile devices with the information already stored in their Amazon account.

Leverage security and scalability

Keep your customer information more secure by leveraging the same user authentication system used by Login with Amazon is based on OAuth 2.0, which has been broadly adopted for user-authorized exchanges across sites.